AB is a Creative Lead with over 10 years of photography experience and a background in design, with a demonstrated history of developing and executing brand visuals across e-commerce, digital, and retail platforms. Skilled in Brand Development, Creative Direction, Media Production, and Content Strategy.

Good visuals begin with observation.

Before the camera comes out, the focus is on understanding what makes the subject special.

AB has collaborated with brands across hospitality, automotive, and commercial industries.

His work includes projects with two international franchise brands and more than fifteen restaurants and local businesses, creating visual content for campaigns, brand identity, and marketing.